A receipt is more than just proof of purchase! With Jeet Ki Raseed, we joined hands with the Sindh Revenue Board (SRB) to raise awareness about receipt verification and encourage customers to become more conscious of their role in promoting tax transparency.

Through this initiative, customers visiting McDonald’s restaurants across Karachi and Hyderabad were encouraged to scan the QR code on their receipts using the SRB eApp to verify their transactions. To make the process more engaging and rewarding, verified receipts also offered customers a chance to enter a lucky draw featuring exciting prizes, including cars, motorcycles, refrigerators, and televisions.

At its heart, Jeet Ki Raseed was about building awareness and encouraging a simple yet meaningful habit. By bringing receipt verification into everyday conversations, we aimed to promote responsible consumer behavior, strengthen tax awareness, and show how a small action can contribute to greater transparency.